51Due教员组今天给各位留学生带来一篇纯原创代写市场范文，讲的是了解竞争对手的战略对于任何公司来说都是至关重要的，根据竞争对手的战略及时适当地调整业务战略总是很重要的。
望这篇可以帮助到各位留学生，同时需要代写也可以直接联系我们51Due客服vx（vx：Jenny_dynh）进行咨询。
Competitors
Competitors in Branded Market
To get knowledge about competitors’ strategy is always vital to any company, it is always important to adjust business strategy properly and timely based on the competitors’ strategy (Olson et al, 2005).
In the past two years, company E ranked second on year scoreboard and first on game-to-date scoreboard for two consecutive years, and overall, company E has the highest weighted EPS and ROE among 5 companies. Significantly, the private-label segment of company E has done nothing in four markets for last two years, which means that company E made the high rank on the scoreboards only with the profit from branded market, therefore, company E has been believed that is the biggest competitor in branded market. By comparing the financial statements of every company in Year 16, it can be seen that the market share of company E is relatively higher than ours and ranked about second among 5 companies, but, this report believe which could not be the dominant factor for the success of company E on branded market. After a thoroughly research on company E’s statement, this report found that the pricing strategy of company E is very efficient and effective. This market has been considered is a price dominant market, and company E had priced mostly lower than others. Also, company E did very well on cost controlling. By accurate prediction on market demanding, company E reduced its cost to the lowest level. Therefore, by effective pricing and efficient cost controlling, company E made the highest weighted average EPS and ROE. However, company E performed dissatisfiedly in private-label market, in the last year, it even withdrew its private-label products from all markets in order to protect its profit in branded market. Actually, company E started retreat from private-label market from almost Year 13, this caused its ROE reduced by 52.3% from Year 11, and EPS decreased from $4.05 in Year 13 to $3.28, although its ROE and EPS remain higher than others, whereas, its business strategy could be doubted.
Competitors in Private-label Market
The closest competitor to us is company C, who invested in all four markets which is different from company B who invested in two and company A in two. Because company B and company A had invested in the other two markets which are different from ours, therefore, they have not been considered as the main competitors to us in private-label market. Company C participated in private-label market for all 7 years, thus it could be believed that company C values private-label market significant in its business strategy. But, company C did not perform very well in private-label market, the market shares in four market has remained at lower level over all time, which could be led by the unscientific business strategy or misunderstanding of market. From the very beginning, our company D is keeping focus on the private-label market, in order to gain profit, our aim is to control the most market shares in private-label market, and finally to achieve the economies of scale. By keeping minimize the price to maximize the utility, the production cost of our private-label production has been considerably reduced, and the economies of scale were achieved. With the advantage of economies of scale, we did manage to size the most market shares of private-label, however, due to the misunderstanding of system and the mistakes were made in pricing and cost controlling strategy, the advantage of market share has not been transferred into profit. Also, for marketing performance and practice, accurately forecast the demand of the market is very important in making business decision (Hunt and Lambe, 2010). An effective forecasting could lead company to boost its profit to the maximum, and use the utility efficiently and effectively which could reduce the plant, production and operating cost to the minimum (Nair et al, 2010). Due to the stockpile rule does not work in this simulation, thus, the production beyond the number of demanding will be wasted, and finally the unnecessary cost will raise a lot. Because of the misestimating of market demanding, the cost of our company D increased dramatically and finally our profit was swallowed by the growth of cost. Therefore, even with a success of holding most market shares in private-label market, our company D still performed not up to much on over all scoreboards.
Competitors in Internet Market
In internet market, company A has sized the most of market shares, also, company A has ranked first on Year 16 scoreboard with only superiority in internet market. Thus, it can be seen that company A is the strongest competitor in internet market. Through the analysis to company A’s business strategy, it has been found that company A was not doing well before year 16, but, it increased its investment in advertising in year 16, and so its internet market share expanded sharply. Therefore, we learned that internet market could be an advertising dominant market.
Learned from lesson
By experiencing this lesson, the communication ability and group work skill have been strengthened a lot. We got the knowledge that how to express our own opinion efficiently and fast, and learned how to express an opposite thinking without hurting others’ feeling. For example, in the decision making process before year 16, we had some different ideas about pricing, then, we all expressed our various ideas and then we decided by voting. Also, we have learned advantages from each other, leaned how to be a leader, a timekeeper or a recorder, these are not something that we could study from a textbook.
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